SelectYourSoft.co.uk

International Strategy

The company Aida Expertise, who are leaders in the consulting market for enterprise software, contacted me as they wanted to take advantage of their strong position in the French market to launch a new brand in the UK.

Having already created the website celge.fr which compares and evaluated different enterprise software, they wanted to create a new brand to launch a similar service in the UK.

Together we chose a new brand name – Select Your Soft – to grow business in the UK market.

A to Z Localization

Aida Expertise wanted to entirely localise their existing site (Celge.fr) for the British market. Together, we adapted content for the British market, and I took care of translation of all the content for the new site, as well as the comparison engine, from French to English.

I also took care of integrating all the translations in the site.